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Mens Accessories by Designer > King of Shaves
King of Shaves
Mens Accessories by Designer > King of Shaves
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King of Shaves
King of Shaves originated in King's own difficulty with shaving. After shaving he was often left with 'razor rash' and irritation.
He experimented with essential oils until he arrived at the formulation for his first shaving oil (believed to be the world's first shaving oil for men). He found that using an oil to shave gave him a smooth shave but without aggravating his skin.
King then approached London department store Harrods and was able to secure their agreement to stock the new product, he then hand-filled 10,000 bottles in his kitchen.
At first Harrods (Knightsbridge, London) sold one shaving oil every two weeks. King of Shaves is stocked in approximately 30,000 stores worldwide. Now, it is estimated that one King of Shaves product is sold every 3.5 seconds. The company states that annual turnover is forecast to be £15 million in 2007.